Privacy policy

Effective Date: 30/06/2026

Last Updated: 30/06/2026

Welcome to [Merivo] (accessible via [www.merivo.in]). Your privacy is of paramount importance to us. This Privacy Policy outlines how we collect, use, process, disclose, and protect your personal data when you visit our website, use our services, or make a purchase from our store.

By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

To provide you with a seamless shopping experience, we collect two categories of information:

A. Information You Provide Voluntarily

  • Identity & Contact Data: Your name, email address, phone number, shipping address, and billing address when you create an account, place an order, or contact customer support.

  • Payment Information: Payment details necessary to process transactions (e.g., credit/debit card numbers, UPI IDs, net banking details). Note: We do not store financial details directly; they are securely captured by our RBI-licensed payment gateways.

  • Communication Data: Information you share when you leave reviews, participate in surveys, or communicate with our support team.

B. Information Automatically Collected

  • Device & Log Data: Your IP address, browser type, operating system, referring URLs, and device identifiers.

  • Usage Data: Details about how you interact with our website, such as products viewed, items added to the cart, time spent on pages, and navigation paths.

2. How We Use Your Information

We process your personal data based on legitimate business interests, contractual obligations (to fulfill your orders), and your explicit consent. We use it to:

  • Process and Deliver Orders: Manage your purchases, process payments, arrange shipping, and provide order updates or invoices.

  • Customer Support: Respond to your inquiries, troubleshoot technical problems, and handle returns or refunds.

  • Personalize Your Experience: Recommend products, offers, and content tailored to your preferences.

  • Marketing & Communications: Send you newsletters, promotional emails, or SMS updates regarding new arrivals and offers (you can opt-out at any time).

  • Security & Fraud Prevention: Monitor for malicious activity, prevent fraudulent transactions, and ensure the safety of our platform.

  • Legal Compliance: Adhere to applicable statutory tax, accounting, and consumer protection laws in India.

3. Cookies and Tracking Technologies

We use cookies, web beacons, and pixels to optimize your browsing experience.

  • Essential Cookies: Required for the website to function properly (e.g., keeping items in your shopping cart).

  • Performance & Analytics Cookies: Help us understand how visitors interact with our site, allowing us to fix errors and improve performance.

  • Advertising Cookies: Used to deliver relevant advertisements to you across the internet and measure marketing campaign effectiveness.

You can choose to disable cookies through your browser settings; however, doing so may limit your ability to use certain features of our e-commerce store.

4. Third-Party Services and Sharing

We do not sell your personal data. We only share your information with trusted third-party service providers to execute necessary business functions:

  • Logistics & Delivery Partners: To ship and deliver your physical products.

  • Payment Processors: Secure, integrated gateways that handle transaction encryptions.

  • Marketing & Analytics Tools: Platforms (like Google Analytics) that help us understand user behavior and run digital advertisements.

  • Legal Obligations: We may disclose your data if strictly required by Indian law enforcement, regulatory bodies, or court orders under the Information Technology Act, 2000.

5. Data Security

We implement robust administrative, technical, and physical security measures to safeguard your personal data against unauthorized access, loss, alteration, or disclosure.

  • Our website utilizes Secure Sockets Layer (SSL) encryption for all transmitted data.

  • Access to your personal information is strictly restricted to employees and contractors who require it to perform their jobs.

While we take industry-standard precautions, please remember that no method of transmission over the internet is 100% secure, and you are responsible for maintaining the confidentiality of your account password.

6. Customer Rights

Under applicable Indian data protection regulations (including the DPDP Act), you possess specific rights regarding your personal information:

  • Right to Access & Review: You can request a summary of the personal data we hold about you.

  • Right to Correction: You can update or correct inaccurate or incomplete profile data directly through your account dashboard or by contacting us.

  • Right to Erasure (Deletion): You can request that we delete your personal data, subject to legal or contractual retention requirements (such as tax compliance).

  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent for future marketing communications at any time.

7. Contact Information & Grievance Officer

In accordance with the Information Technology Act, 2000 and consumer protection rules, if you have any questions, concerns, or grievances regarding this Privacy Policy or our data handling practices, please reach out to us:

Merivo

Attn: Grievance Officer

Email Address: helpdesk@merivo.in

Contact Number: +91 8810445218

We aim to address and resolve all legitimate privacy concerns within the statutory timelines prescribed by Indian law.